DESCRIPTION OF THE INFORMATION WE COLLECT AND HOW WE USE IT
1. Aggregate Information
We monitor the use of this website by collecting aggregate information using cookies (see below). Typically, we track the number of visitors to the website, the number of visitors to each page, and the originating domain name of the visitor’s Internet Service Provider. This information is used to understand the visitor’s use of the website and may be shared with other companies within the Group and with other third parties. We have no means reasonably available to us to ascertain the identity of individual users from aggregated information.
2. Personal Data
By “Personal Data” we mean any information relating to an identified or identifiable natural person from which it is practicable for the identity of the individual to be directly or indirectly ascertained, and which is in a form in which access to or processing the data is practicable.
Providing any information we require is voluntary. However, in certain circumstances, we will not be able to provide our services to you without collecting your information. We may collect personal data about you in the following circumstances:
- Registration Information – when you register for our service, you will be asked to provide your name, date of birth, telephone number, e-mail address, country of residence, and other information which you voluntarily submit.
- Genetic or Biomarker Information– Personal data generated through the analysis of your stool.
- Opinions – including feedback and questions
- Web Behavior Information – we may collect Information on how users make use of Our Site. This information is collected using cookies (and other similar technologies) (see below). As part of our efforts to improve the look and feel of our website, we may also keep track of customer traffic patterns and site usage. By customizing the content you see, we can enhance your user experience. To learn more about our members' accounts, including how many of them are active, how frequently they are used, and how many of our other websites you are registered with, we may also do statistical analysis on your accounts.
- Children's Privacy – We do not knowingly collect personal data from minors. Our website is directed at an adult audience (such as healthcare professionals, investors and individuals seeking information about healthcare products). Please do not use this website if you are under 18.
Following our policy on data retention, we will use all reasonable efforts to ensure that the personal information we collect is stored for no longer than is necessary to achieve the intended results or to comply with legal and contractual responsibilities.
3. Purposes for Use
Your personal data will be used by us to better provide you with our products and services, administer our business, improve, and support operations, control our risks, market our products and services, and adhere to legal and regulatory requirements. We may use your personal information for the following reasons:
To process your application for services: We process Personal data to provide our Service, which includes customer support, shipping kits to customers, creating customer accounts, and authenticating logins.
To provide you with health information and, where necessary, to inform you about changes concerning our services: We may change details with respect to our services to maintain best standards of practice.
To Improve Our Products and Service: We collect Information when you send, receive, or engage in messaging. We may use your Personal Data to investigate, respond to and resolve complaints and Service issues. If you interact with Sunrise Diagnostic Centre Limited and Asian Cancer Alliance for Research and Education via telephone, your call may be recorded for training and monitoring purposes. We also use analytics to determine ongoing service and resource needs and perform quality control checks to maintain the best standards of practice.
To market our services to you: With your consent, we may use your personal data (including your name, email address, and phone number to send you email alerts, SMSs, and phone calls, to inform you about our health seminars, diseases education information, and patient programs. We may also direct advertising to you via third-party sites including social media. We will only send marketing material to you where you have opted into such communications or as determined by your web browser/cookie settings. You can unsubscribe from receiving these marketing communications at any time by sending an e-mail to email@example.com . You should clearly state on all communications: your name, username (if any), registration details (if any), and the name of this website. Your opt-out will be processed and will take effect as soon as possible.
We sometimes use agents and service providers to carry out tasks on our behalf, including IT or telecommunications providers, businesses that offer administrative support, firms that do market research on our behalf, and legal and professional consultants. They could require access to your personal information to carry out their duties. Only if these agents and service providers agree, either contractually or otherwise, to put in place necessary and appropriate retention and security policies and procedures about personal data, will we transfer your personal data to such agents and service providers.
If obliged to do so by law, we may also disclose your personal information to anybody, including any relevant regulators, governmental entities, tax authorities, licensing agencies, or other industry-recognized organizations situated in or outside of Hong Kong.
5. Transfer of Personal Data Outside Hong Kong
We will not transfer your personal data outside Hong Kong unless:
– we reasonably believe that the receiving jurisdiction has in force any law which will ensure the adequate protection of your personal data.
– we have taken all reasonable precautions and exercised all due diligence to ensure the adequate protection of your personal data in the receiving jurisdiction; or
– we have obtained your written consent.
6. How We Protect Your Information
We implement various security policies to ensure the security and integrity of your information, including your personal data.
Cookies are tiny text files that are sent to your web browser and on the hard disk of your computer. Cookies serve as a website's memory, enabling it to recognize your machine when you return. It speeds up access to websites where you must sign in. We make use of both session cookies (which exist until you close your web browser) and persistent cookies (which exist for a longer, specified period of time). Some of our banner ads might leave cookies on your computer's hard drive (whether you click the banner or not). We'll be able to see if you visit the advertised website after seeing our banner if you do. It enables us to keep track of the success rates of such banners.
To track the effectiveness of our marketing initiatives, web beacons (clear GIFs or web bugs) are used in our emails. This implies that if you open an email from us and click a link that is embedded, we will be able to track the web pages you visit. While our web beacons do not save any additional data on your computer, they can communicate with our cookies to let us know when an email has been opened. We advise you to delete any current cookies and disable new ones if you object to web beacons by following the procedures below. We will still know how many of our emails are opened and we will automatically receive your IP address, a unique identifier of your computer or other access device; but we will not identify you as an individual because this information is aggregated.
Most of the web browsers allow cookies, but you can often change the settings of your web browser to prevent new cookies from being sent to your hard drive, disable existing cookies, or merely notify you when new cookies are sent. Please be aware, though, that if you reject or disable cookies, certain functions of the website (e.g. banner displays) may be lost.
Please go to the instructions for your file management software to locate the file or directory that holds cookies if you wish to remove any existing cookies from your computer. The filenames of our cookies will be firstname.lastname@example.org. Please refer to the "Help" menu item in your browser if you want to learn how to prevent cookies from being saved on your computer going forward. Visit "www.aboutcookies.org" for further details on removing or managing cookies.
8. Improper Conduct
We may use the information we gather and/or receive about you to investigate and help prevent unlawful activity or activity that threatens our network or otherwise jeopardizes the provision of this website, and we may disclose such information to third parties (such as the police) to assist government enforcement agencies.
9. Access and Corrections
If we collect personal data about you, then you have a right under data protection law to request access to that personal data (for which we may charge a small fee). You also have a right to require any inaccuracies in your information to be corrected free of charge. You can ask us to modify your details by sending an e-mail to email@example.com. Please state your name, username (if any), registration details (if any) and the name of this website clearly on all communications.
10. Other Information
For quality control and training purposes, we may monitor or record your communications with us.
11. How to Contact Us